The Five Personas of Fossil Collecting: A Framework For a Growing Market
LONDON, ENGLAND - JUL 23, 2016: Diplodocus skeleton at the Natural History Museum (1881), Exhibition Road, South Kensington. Credit: Anton Ivanov / Shutterstock
Why do people collect fossils? For some, it’s the pursuit of knowledge. For others, it’s the thrill of discovery, the aesthetics of a natural masterpiece, or the financial potential of a rare asset. Fossil collecting has always been diverse, but in recent years the motivations driving collectors have expanded and evolved. After decades of working with buyers around the world, we’ve identified five distinct personas that capture the spectrum of fossil collecting.