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The Stan Effect — How a T. rex Redefined the Fossil Market (2020 to 2025)

Infographic titled “The Stan Effect,” showing a circular feedback loop with Stan the T. rex at the center. Arrows connect four stages — Record Price (💲), Media Frenzy, New Entrants, and Higher Bids — illustrating how the 2020 sale of Stan created a self-reinforcing cycle that transformed the fossil market.

When Christie’s sold Stan the T. rex for $31.8 million in 2020, it didn’t just break a record—it redrew the boundaries of an entire market. The sale triggered what I call The Stan Effect: a self-reinforcing loop of headlines, new entrants, and rising valuations that transformed fossils into cultural capital. In the years since, dinosaurs have appeared in blue-chip auctions and art fairs, commanding prices once reserved for masterpieces. Now, with Phillips offering Cera the juvenile Triceratops in 2025, we’re seeing that cycle mature into a new phase. Fossils are no longer just scientific specimens—they’ve become emblems of art, investment, and cultural identity.

October 04, 2025 by Peter Lovisek

Archetypes of Deep Time: The Five Personas of Fossil Collecting

Infographic titled “The Five Personas of Fossil Collecting,” arranged in a pentagon with icons representing each type: a museum for The Custodians, an ammonite for The Connoisseurs, a T. rex skull for The Private Curators, a pickaxe for The Diehards, and a dollar sign for The Investors — symbolizing the diverse motivations that shape the fossil collecting world

Fossil collecting has evolved from a niche passion into a global market where science, art, and investment intersect. Today’s collectors range from museum curators to design connoisseurs, lifelong enthusiasts, and investors seeking tangible rarity. Each brings a different motive — preservation, beauty, scholarship, or value — yet all are bound by a shared fascination with deep time. Drawing on decades of experience, Fossil Realm identifies five collector personas that define this remarkable ecosystem. Together, they reveal how fossils have become cultural treasures as well as scientific legacies.

August 16, 2025 by Peter Lovisek